TONIKaragöz

Executive Operations Partner

A creative mind.
A steady partner.

I’m Toni. I connect people, processes, and design to help businesses run smoothly and show up with confidence.

Let’s work togetherView my resume
Professional portrait of Toni Perlas-Karagöz in a black top against a warm neutral background
Toni Jianne Perlas-Karagöz

A little structure.
A little imagination.

Discover my creative work
Voshell’s branded shopping bag mockupsBrand mockupsHVI Black Friday campaign designCampaign design
17+

Years of professional experience

9+

Years in operations & executive support

4+

Years coordinating projects & delivery

2+

Years working with GoHighLevel

Organized by nature.
Creative in practice.

I work where people, processes, and platforms meet.

My background spans customer service leadership, healthcare onboarding, hospitality operations, project delivery, and roofing finance. That experience helps me see both the details of daily work and how they fit together.

From a client’s first inquiry to an internal handoff, I bring clear communication, organized records, and practical follow-through.

How I can support you

Focused support for the day-to-day work that keeps a business moving.

Operations

Executive & business support

Leadership support, client communication, task tracking, daily coordination, SOPs, and internal guides.

Delivery

Project coordination

Client onboarding, requirements, assignments, timelines, revisions, and deliverables from intake through completion.

Systems

CRM & workflow automation

GoHighLevel pipelines, records, forms, tags, reporting, and workflows for follow-ups, booking, onboarding, and tasks.

Finance

AP/AR & finance operations

QuickBooks bill processing, receivables tracking, payment preparation, transaction review, and roofing job records.

Creative

Design & brand support

Logos, campaign graphics, flyers, email layouts, and branded mockups using Canva and Photoshop.

Explore my creative work

Selected experience

The work behind the systems

A closer look at responsibilities I’ve handled across different businesses.

CRM & operations · CRMX

Connecting client onboarding
with everyday operations.

Coordinating communication, timelines, pipelines, and automated follow-ups for roofing and solar clients.

GoHighLevelClient onboardingSOPs
Explore the work

My role

GoHighLevel Specialist and Operations Manager, June 2025 to October 2026.

What I handled

  • Leadership support, client communication, task tracking, and project coordination.
  • Onboarding timelines, deliverables, and follow-ups.
  • CRM records, pipelines, reporting, and workflows for lead follow-up, booking, onboarding, and internal tasks.
  • SOPs, internal guides, and audits of forms, tags, and automation logic.
Finance operations · 5G Roofing

Keeping financial records
connected to the job.

Supporting AP/AR for The Roofing Company and Arizona Roofing Systems, with records coordinated across finance and job platforms.

QuickBooksJobNimbusAP/AR
Explore the work

My role

Accounts Payable / Receivable & Finance Operations, February 2024 to April 2025.

What I handled

  • Bill processing and verification of terms, purchase orders, job addresses, categories, and classes.
  • Payment preparation, credits, discounts, balances, and discrepancies.
  • Receivables tracking, overdue balance follow-ups, and transaction and deposit review.
  • Daily reports and procedures across QuickBooks, JobNimbus, FieldPulse, CorePay, and vendor portals.
Project delivery · Professional Resume Writer

From client intake to final delivery.

Managing requirements, assignments, revisions, and communication between clients, writers, and editors.

Explore the work

My role

Project Manager / Digital Operations Specialist, December 2021 to February 2024.

I served as the main client contact, coordinated writers and editors, tracked assignments and deadlines, and supported marketing campaigns with branded Canva and Photoshop materials.

Creative work, made tangible.

Logos, campaign visuals, flyers, email layouts, and branded mockups from my design portfolio.

6 featured pieces · Select a piece for a closer look.

Experience with perspective

A career built around people, service, and operational follow-through.

Jun 2025 – Oct 2026

GoHighLevel Specialist & Operations Manager

CRMX

Client onboarding, CRM administration, automated workflows, leadership support, and process documentation.

Feb 2024 – Apr 2025

AP/AR & Finance Operations

5G Roofing

Roofing finance support, QuickBooks records, payment preparation, receivables tracking, and cross-platform coordination.

Dec 2021 – Feb 2024

Project Manager & Digital Operations Specialist

Professional Resume Writer

Client projects from intake to completion, writer and editor coordination, revisions, and branded marketing materials.

Dec 2016 – Oct 2021

Executive Assistant & Operations Coordinator

Port Adelaide Backpackers · also Virtual Receptionist

Reservations, guest support, staff updates, housekeeping schedules, booking reports, and reconciliation for two hostels.

Apr 2013 – Nov 2016

Medical Onboarding & Healthcare Operations

1+1 Senior Care

Intake, credentialing, licensing, insurance documentation, schedules, checklists, and accurate case records.

Jan 2009 – Mar 2013

Customer Service Team Lead

Teleperformance Philippines

Team supervision, coaching, KPI tracking, escalation handling, and service improvement plans.

A practical toolkit

The platforms I use to organize work, connect processes, and support teams.

CRM & automation

GoHighLevel · HubSpot · Odoo · Zapier

Projects & operations

Notion · Asana · ClickUp · Monday.com · Airtable

Roofing & finance

QuickBooks · JobNimbus · FieldPulse · Paylocity · Gusto · Homebase

Communication & support

Slack · Dialpad · Zendesk · Intercom · Google Workspace · Microsoft Office

Marketing & sales

Shopify · WooCommerce · Klaviyo · LinkedIn Sales Navigator · Apollo · Meta Ads

Design & AI

Canva · Photoshop · ChatGPT · Gemini · Heygen · Jace · Replit · Descript · Claude

Professional development

QuickBooks Online Bookkeeping Certification2024

U.S. Bookkeeping with QuickBooks Online Training2024

HubSpot Sales Certification2024

HIPAA Compliance CertificationValid through 2026

Education

Far Eastern University
Bachelor of Elementary Education
Major in Special Education
Undergraduate coursework completed

AMA Computer College
Human Resources Management
Undergraduate coursework completed

Let’s connect

Bring a little more
structure to your business.

Tell me about your team, your priorities, and where you need support.

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